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Phia accused of ‘cookie stuffing,' taking affiliate credit on purchases it didn't earn
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Phia accused of ‘cookie stuffing,' taking affiliate credit on purchases it didn't earn

TechCrunch

July 11, 2026·2 min read

Phia, a shopping startup co-founded by Bill Gates' daughter, is under fire for 'cookie stuffing' which helped it receive commissions for sales it didn't generate.

Phia, a shopping startup co-founded by Bill Gates' daughter, is under fire for 'cookie stuffing' which helped it receive commissions for sales it didn't generate.

Source: TechCrunch

cookie stuffingaffiliate creditBloomberg investigation