Most product leaders are taught to watch competitors, but category collapse usually doesn't begin with a stronger rival. Entire product categories don't disappear due to a single better version of the same thing. Instead, extinction events in product evolution are often caused by a combination of factors.
Most product leaders are taught to watch competitors, but category collapse usually doesn't begin with a stronger rival. Entire product categories don't disappear due to a single better version of the same thing. Instead, extinction events in product evolution are often caused by a combination of factors.
Source: e27 Asia
product evolutioncategory collapseextinction
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