ShopUp is digitizing Bangladesh's massive informal retail sector, giving small shop owners access to credit, inventory, and digital tools.
Bangladesh has over 10 million small retailers — the backbone of its consumer economy. ShopUp, founded by Afeef Zaman and Ataur Rahim Chowdhury, is building the infrastructure to bring these retailers into the digital economy. The company has raised over $75 million and is expanding rapidly across South Asia.
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